You all saw the parody commercial that went viral last week for Goldie Blox. The building toy geared at girls. It took shots at the original song by the Beastie Boys and aimed to tear down gender roles while inspiring creativity. I am all for those things, as are the Beastie Boys, but I have to say I am TEAM BEASTIE on this one, as is Radiohead frontman Thom Yorke and Talib Kweli.
As has always been their policy, they will not allow any company to profit off of their music in advertising, which was also late member MCA’s last wishes described in his will. Goldie Blox did exactly that and had the gaul to sue the rap group first. The fucking nerve.
This is Ad Rock and Mike D’s open letter to the company and I back it.
Like many of the millions of people who have seen your toy commercial “GoldieBlox, Rube Goldberg & the Beastie Boys,” we were very impressed by the creativity and the message behind your ad.
We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering.
As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads.
When we tried to simply ask how and why our song “Girls” had been used in your ad without our permission, YOU sued US.
Also, I have been in the toy industry as a designer for the past 5 years and it is widely known that the Goldie Blox toys aren’t very fun. You can tear down gender roles all day, but in the end, your toy that was meant to inspire, honestly, just sucks.
Always team Beastie Boys